TikTok for business – new advertising solution for SMEs

In June 2020, Tiktok premiered Tiktok for Business, a solution to help businesses and brands communicate messages about their products/services in creative ways, enabling SMEs to promote with an affordable budget.

Besides, self serve platform is activated in July same year contributing to enhancing Tiktok’s competiton advantage over other ads platforms.

In research, next 3 years, Gen Z will be the most important consuming group by age. Currently, this gen spends approx 50B annually. This is the first-gen born in digital times, early access to technology and social networks on a daily basis, attracted by a new and unique culture.

Tiktok is one of the favorite platforms of Gen Z by its interesting, new creation. In 850M Tiktok accounts worldwide, 36% of them are Gen Z (according to PWC). The indexes are valuable to brands that serve this age group. Therefore, marketing and advertising camps on Tiktok will be essential activities for these brands.

Tiktok is getting attention because of its ability to create space for the community to show their personalities through short videos. Compared to other gen, gen Z is seen to be most strict with ads. Gen Z favor and prior engagement and interaction leave previous promoting approaches less effective. Gen Z is excited about joining new trends, ready to be content creators for free, especially with hashtag challenges. This made Tiktok ads is more effective. Huge opportunities for SMEs Tiktok ads in the US end its trial period after 6 months, and officially serve as Tiktok for Business, since June 2020. This is a new ads solution from Tiktok to serve branding demand, especially of SMEs.

Tiktok accounts for sale for business to skyrocket their business without building from zero.

SMEs will have more methods to deliver their brand messages, in a creative way. Short Tiktok videos are an interesting way to promote, leverage brand loyalty effectively.

Tiktok for the Business interface is well designed. Full of ideas and templates, sounds, and effects to make their own videos. Among those, AR tech called Branded scan help users to interact AR with brands. Besides, brands can easily track the results of the ads through transparent measure tools.

Two main solutions on Tiktok for Business are SA and CS, built on the customer journey funnel. Standard Ads is a solution that is alike Facebook Ads, business can create in 3 formats: brand takeover, top view, and in-feed ads. Brandtakeover last 3-6 secs only to not disturb the viewers while scrolling. TopView, these ads will appear right after opening the app, its length is a maximum of 60 secs, more room to tell their stories. In-feed ads are an organic suggestion in the Following section, distributed by personal preferences, to increase engagement rate. Whereas, TikTok’s difference is Content Solutions. This is a solution to help businesses through an interesting hashtag challenge, this is a tailored solution for Tiktok to support each client to help them create marketing camps in a smart way.

Self-serve platform

A Self-served platform is a function that allows businesses actively manage their ads camps. This is supported globally, tracking results and adjusting along with the camp. SMEs don’t need a huge amount of budget to run ads on Tiktok, they can still have suitable options. Tiktok ads are simple and effective.

This function allows advertisers to integrate different camps, convenient for tracking and management, more time-saving.

In the following years, Tiktok will conduct corporate accounts, add more customized tools to analyze better and approach a bigger audience.

To support SMEs rebuild after the pandemic, Tiktok offers Back to Business programs worth 100M USD. Each account will receive 300 USD ads credit to use until the end of the year.

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